There are some very valid points to having more than one website, depending on what you are doing. If you plan to promote only one service or topic, maybe focusing on just one site would be the best idea. That way you can put all the information and services you want to provide in just one "go to" place for your customers and readers, complete with forums. With many hosting providers, you can continue to extend the number of pages to what you need to accommodate your data as you go along.
However, it is a good idea to purchase the domains for other extensions, just to protect your main website and your intellectual data. As an example, let’s say your main site is busyfreeway.com. It might be a good idea to buy the domains: busyfreeway.net, busyfreeway.biz, busyfreeway.ws, busyfreeway.info, busyfreeway.mobi, busyfreeway.org so that someone doesn't come along and start using the name you've created and promoted to fool some of your customers into buying from them. Buying all those domains at once probably isn’t necessary until your main site starts to develop a following.
On the other hand, if you plan to do several different things to earn money on the internet, then there's probably no choice except to have different websites. Say you want to promote horticulture related subjects and products, you could do one site that allows you to stay on that subject, put a blog on the site, advertise items that you recommend, really develop a following of people and customers interested in that subject. This would usually be a subject you are passionate about and will attract others who are also passionate about the subject.
But if you also provide other unrelated services, then another website would make sense. You may develop a group of sites that deal with subjects you are passionate about. Each site would deal with a separate facet of information and services in which you have expertise, experience, and passion. In addition, you may want other websites that are devoted to sales of products that you like that are unrelated to your “passion” sites.
Staying with our example, you are an expert in horticulture but you also like historical fiction novels. The chances of finding readers interested in both of these subjects narrow considerably. But you can set up a website that sells historical fiction as an income stream though it’s not a passion for you like horticulture.
You might also become aware that classic car accessories is a great selling niche. You may know nothing at all about classic cars but still set up a website that sells accessories for classic cars. You really wouldn’t want horticulture and historical fiction and classic cars all run together on just one website. Most readers would find that disconcerting to find all three on the same site.
But you certainly can advertise your historical fiction and classic cars sites on your horticulture site and give yourself some free advertising.
Most people typically start with one site they are passionate about, develop the necessary skills with that site and then branch out into other optional websites. One website or several is a never-say-never proposition.
This article first appeared at www.factoidz.com, authored by Lorena Williams
No comments:
Post a Comment